2 Building A Deep Research Report
Module 2 – Building a Deep-Research Report in ChatGPT
Why this module matters
Research is the fuel for every persuasive slide, but switching between dozens of tabs wastes time and scatters your sources. In this lesson you’ll see how to capture a source-rich, citation-ready dossier entirely inside ChatGPT, so every fact you need is in one scrollable thread.
Learning outcomes
By the end of this module you will be able to…
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Draft a single “SOP-style” prompt that tells ChatGPT exactly what kind of research report to produce.
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Iterate with focused follow-ups to fill data gaps and eliminate guesswork.
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Stress-test key numbers by cross-checking them against independent sources.
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Tag the insights you’ll want for your slides, so they surface instantly later.
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Export the entire chat as a Markdown or PDF dossier for safe keeping and reuse.
1 Write an SOP-style seed prompt
Include five elements in one shot:
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Role – “You are a senior tourism analyst…”
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Scope – geographic area, time frame, visitor data, etc.
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Structure – headings, bullet lists, inline URLs.
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Depth – target word count (e.g., 1 200 words).
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Citation rules – “add source quality rating 1-5 after each link.”
2 Iterate and drill down
After ChatGPT replies, read each section critically. Ask follow-up questions such as:
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“Expand the competitor snapshot to show average length of stay.”
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“For any figure labeled ‘est.’ provide the original dataset link.”
Repeat until every gap is filled or clearly marked.
3 Stress-test the numbers
For each headline statistic:
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Ask for an alternative source that corroborates or contradicts it.
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Place both numbers side by side.
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Decide which one (or neither) is slide-worthy.
This step prevents hallucinations and boosts credibility.
4 Tag keeper insights 🔖
Whenever you spot a fact or quote you know you’ll use later, add a 🔖 emoji in the chat. Later you can simply search the thread for “🔖” and collect all slide-ready nuggets in seconds.
5 Export and archive
Most chat tools let you export the conversation. If not, copy everything into a .md or .txt file and save it with today’s date. This file becomes:
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Your audit trail (proof of sources).
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A reusable library for future decks on the same topic.
Recap
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Craft one detailed prompt → ChatGPT delivers a structured report.
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Drill down with follow-ups → fill evidence gaps.
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Stress-test numbers → confirm or discard stats.
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Tag 🔖 gold-standard insights → easy retrieval.
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Export the thread → permanent, shareable dossier.
Next step
Move on to Module 3: From Dossier to Defensible SWOT, where you’ll extract only the highest-impact insights and format them for immediate use in your deck.